Build campaign URLs that don't break your analytics. One link, or a hundred.
Paste one row per link. Columns, separated by comma or tab:
url, source, medium, campaign, term, content
Copy straight out of a spreadsheet — tabs work.
The free version generates 5 rows at a time, which is enough to see how it works. Building a real campaign means pasting 40 or 200 rows straight out of a spreadsheet — that's what the unlock is for. Pay once, keep it forever. No account, no monthly fee, nothing to cancel.
Analytics treats Facebook, facebook and FB as three
separate sources. Do that across a quarter and your channel report is fiction. These are the
rules this tool enforces — the same ones that break most reports when nobody enforces them.
| Rule | Bad | Good |
|---|---|---|
| Lowercase only | ||
| Hyphens, not spaces | spring sale | spring-sale |
| No accented characters | promoção | promocao |
| Standard mediums | ads, paid-fb | cpc, email, social |
| Never tag internal links | your own nav | external only |
| No personal data | utm_term=john@x.com | never |
Standard mediums that analytics tools recognise out of the box:
cpc, organic, email, social,
referral, affiliate, display, banner.
Anything else lands in "other" unless you configure it.